Need comments. I have discovered Five Fundamentals for moving web-based ministries into social media. Got any feedback? 

1. Quit using the  number of fans, followers, and blog subscribers as a success metrics. Think, instead, about what your group of friends and followers are doing together. 

2. Understand the difference between your ministry mission and the hottest new idea. Stay up with the new, but learn as you go and make sure your new efforts are true to your core ministry, not the latest hi-tech innovation.  

3. Approach involvement in social media strategically. Remember the basic rule, "Content" is king… content always comes before innovation and convergence. 

4. Start with what you're good at. Build your social network involvement around your best skills and resources. 

5. Don't let mistakes and miscues silence you. Forget about trying to avoid failure and learn to thrive on contingency plans.